BOP Report(Bottom of the Pyramid)

1. Reperceiving Business from the Bottom Up

The Bottom of the Pyramid (BOP) is being heralded as the biggest potential opportunity in the history of commerce—and, at the same time, a troubling future discontinuity for many incumbent players. Which will it be? The answer, most likely, is both.

This document provides a brief introduction to BOP, a snapshot of a growing, shifting, dynamic space. The goal here is to inform and stimulate ideas, questions, and strategic conversations about BOP. To that end, this document uses the approach of applying multiple perspectives and knowledge domains with the view to the explore an emerging market space and its implications for companies.