BOP Report（Bottom of the Pyramid）
- FULL TEXT (620KB)
TOC
- 1. Reperceiving Business from the Bottom Up
- 2. Bop in Brief
- 3. Four Consumer Tiers
- 4. The Invisible Opportunity
- 5. Tier 4 Pioneer
- 6. Creating Buying Power
- 7. Shaping Aspirations
- 8. Improving Access
- 9. Tailoring Local Solutions
- 10. Putting It All Together
- 11. A Common Cause
- 12. BOP Experiments in the Field
- 13. A BOP Typology
- 14. What's Next for BOP?
- 15. How to Get Started: The Conceptual Framework for BOP Innovation
- 16. BoP Conferences
- 17. Case Studies and Relevant Reference Material
- Bibliography