The Disintegration of Production —Firm Strategy and Industrial Development in China—
Co-publication with Other Foreign Publishers
Edward Elgar
It is a conventional belief that the Chinese industrial economy is dominated by large state-owned enterprises closely connected with political power. While this perception is correct for some industries, such as petroleum refinery, this fascinating book, edited by Mariko Watanabe, presents us with a vivid picture of another side of the economy, where smaller enterprises specializing in separate modular products compete with each other on the basis of a common platform, contributing to its dynamism. The book combines fresh theories and hypotheses, derived from intimate field work, with empirical testing. This is certainly an eye-opening work for everyone interested in the future of the Chinese economy.’ – Masahiko Aoki, Stanford University, US In the past two decades, China has experienced rapid industrial and economic growth. This fascinating book explores the unique Chinese business strategy of vigorous market entry and low prices, which has been the key feature of this accelerated industrial growth.
■ The Disintegration of Production —Firm Strategy and Industrial Development in China—
■ Edited by Mariko Watanabe
■ ￡90.00
■ 347pp
■ 2014
■ ISBN978-1-78347-641-1
CONTENTS
List of contributors
Introduction: the "vigorous entry and low price" phenomenon - how Chinese industries have developed
Mariko Watanabe
1. An analytical framework for the vigorous entry and low price phenomenon
Mariko Watanabe
PART I VIGOROUS ENTRY
2. The "make or buy" decision and supply-chain governance
Tomoo Marukawa
3. TV and air conditioning: product innovation under vertical disintegration
Mariko Watanabe
4. The shanzhai cell phone: platforms and small business dynamics
Ke Ding and Jiutang Pan
5. The wind turbine industry: the role of policy and markets in the catch-up process
Nobuhiro Horii
6. The specialized market system: the market exploration of small businesses
Ke ding
PART II ENVIRONMENT
7. Stratified domestic demand: the "seedbed effect" on automobile firms observed from county-level sales data
Moriki Ohara
8. Technology: foreign technology introduction and market entry
Koichiro Kimura
PART III LOW PRICES
9. Grains: marketing systems and agricultural technologies for low prices
Hisatoshi Hoken
10. Labor: from fixed cost to variable cost
Yoko Asuyama and Mami Yamaguchi
11. Energy: pricing reforms and the end of low energy prices
Nobuhiro Horii
Index