FY 2012/2013 Research Topic: C-23
Structural Changes in the Marketing of Agricultural Produce in Peru: The Role of Intermediaries in the Supply Chain
The supply and demand for agricultural produce in Peru has increased rapidly since the beginning of the 2000s. One of the main factors driving this is a structural change in the marketing of agricultural produce, especially the expansion of modern marketing channels such as supermarket chains and food processing industries. The usual practice so far was for vegetables and fruits produced by many traditional small producers to pass through traditional marketing channels, i.e. intermediaries, regional wholesalers, wholesalers in urban markets, retailers in traditional wet markets. However, in the last few decades there has been an increase in export-oriented production by large-scale producers. Instead of utilizing the traditional marketing channels, these producers export directly to destination markets. In the case of produce for the domestic market, some medium-scale producers and producer organizations started selling to suppliers for supermarket chains, restaurant chains and food industries instead of selling to traditional regional and urban wholesale markets. In this research project, we attempt to identify structural changes in agricultural marketing, and their impact on the supply chain from producers to consumers.
April 2012 - March 2013
Members of the Research Project
|[ Organizer ]||SHIMIZU Tatsuya|
|[ Co-researchers ]||David GONZALES (Associated Researcher, Peruvian Center for Social Studies (CEPES))|
|Gianmarco CHENG (Researcher, Peruvian Center for Social Studies (CEPES))|
|Gregory SCOTT (Professor, Business Center (CENTRUM) of the Pontificia Universidad Católica del Perú (PUCP))|
- First Year: We aim to publish our papers in Spanish in an academic journal.