skip to contents.

Research Activities

Research Projects

FY 2008/2009 Research Topic: 4-30
Fair Trade and Poverty Reduction


Our main research question is "can fair trade contribute to poverty reduction? If it can, then in what conditions?" Fair Trade began to attract public attention in Japan. Many consumers in developed countries including Japan prefer to by "cheaper and better" products, but fair trade goods available in Japan are not necessarily "cheaper", and in some cases not necessarily "better" quality. Therefore, our first practical question is "what makes consumer to by fair trade products?" Those who are trading fair trade goods in Japan may be divided into two categories. One category is those who have social development experiences in developing countries, and the other category is more business oriented social entrepreneur. The activities belong to the former category are more poverty reduction oriented but not so profitable, running into red sometimes. The activities of latter category are more market oriented but still not so profitable. Then our second practical question is "to what extent fair trade can be producer friendly while making minimum profit?" We study world fair trade trends and compare them with Japanese situation. We hope to make some policy recommendation to Japanese government and civil society for "the poverty reduction oriented fair trade".


Members of the Research Project

SATO Hiroshi
NISHIKAWA Sotaro (Chief, JETRO Nagoya center)
SUZUKI Motoi (Associate Professor ,National Museum of Ethnology)
MATSUNAGA Hideki (Director, Middle East Division 2, Japan International Cooperation Agency)
KEMMIYA Misa (Officer, Africa Division 4, Japan International Cooperation Agency)
KITAZAWA Koh (Representative, Fair Trade Resource Center)
OHNO Atsushi (Assistant Professor, Kobe International University)
IKEGAYA Fumiko (Researcher, Kaihatsu Management Consulting, Inc)