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Environmental Consciousness, Economic Gain and Consumer Choice of Energy Efficient Appliances in Thailand, China and India

Discussion Papers


by KUSAKA Wakana, WATANABE Mariko
March 2012


In developing economies, consumption of electricity in residential and commercial sectors increased with economic development. In order to identify the factors for effective facilitation of standard and labeling programs, this article explores factors that affect consumer choice to energy-efficient products. Main findings are as follows: (1)Consumers in Thailand shows the highest awareness to environmental friendly concepts, followed by India and China.(2) Chosen labeled products include air-conditioners, TVs, refrigerators and washing machines, but not some popular products such as ceiling fans, electric fans or mobile phones. (3) Consumer who has higher energy conservation perception will buy energy efficient products.(4) Consumers in China, India and Thailand are sensitive to energy efficiency of products, primarily because they lead to less expenditure on electricity. (5) Labeling works to make levels of the energy efficiency of products more visible and thus helped consumers to choose the products.

Keywords: Thailand, India, China, Labeling, Energy Efficiency Reference
JEL classification: Q41, L15, L68, D12

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