skip to contents.

Economic Development Capitalizing on Brand Agriculture: Turning Development Strategy on Its Head

Discussion Papers

No.076

by FUJITA Masahisa
November 2006

ABSTRACT

This paper explores the possibilities of two unique Japanese concepts – the One Village One Product Movement (OVOP) and Michino Eki (or Roadside Stations) – as potential tools for bridging the gap between cities and rural areas through community-driven development. From the viewpoint of spatial economics and endogenous growth theory, this paper considers both OVOP and Michino Eki as rural development strategies of a broader nature based on “brand agriculture.” Here, brand agriculture represents a general strategy for community-based rural development that identifies, cultivates and fully utilizes local resources for the development of products or services unique to a certain "village." Selected examples of OVOP and Michino Eki from Japan and developing countries are introduced.

Keywords: rural development, brand agriculture, OVOP
JEL classification: O13, Q10, Q16

PDF pdf (777KB)



Please note that discussion papers are works in various stages of progress and most have not been edited and proofread and may contain errors of fact or judgment. Revised versions of these papers may subsequently appear in more formal publication series. The views expressed in this publication are those of the author(s). The IDE does not guarantee the accuracy of the data included and accepts no responsibility for any consequences arising from its use.